List of Retail Market in Malaysia

Retailing in Malaysia moves towards maturity and sophistication

Towards the end of the review period, retailing in Malaysia was becoming increasingly mature. That said, retailers with expanded retail brands entered the country, offering a wider choice selection to consumers by in terms of both brands and styles. At the same time, the retailing landscape continues to gain in sophistication. New retailing formats, products and services have been introduced, catering to the demands of more educated and discerning consumers.

Malaysians spend again as the economy gradually recovers in 2010

2010 witnessed long-awaited economic recovery, after the recession peaked in 2008 and 2009. This softer economic climate increased the purchasing power of both local and international consumers, especially due to spending from pent-up demand and increasing tourist arrivals. Hence, retailing enjoyed healthy growth in 2010. However, the economic environment remained challenging, with many uncertainties still shadowing the global economy. Hence, many retailers resumed their expansion plans, but in a moderate way, whilst consumers spent, more but cautiously.

Grocery retailers increase in prominence

Both grocery and non-grocery retailers saw an increase in current value terms in 2010. However, grocery retailers increased at a significantly faster rate than non-grocery retailers, especially in terms of retail value sales. Consequently, the value share of grocery within store-based retailing increased, while that of non-grocery retailing declined over the review period. As grocery retailers, especially hypermarkets, started to carry non-grocery products in their stores, such as home appliances, they began to compete with purely non-grocery retailers.

Foreign retailers gain stronger prominence

With consumers demanding wider choices from retailing, and taking on more international tastes, competition within retailing in Malaysia intensified towards the end of the review period, and this is expected to continue over the forecast period. Key players include both local and foreign players. However, foreign retailers such as GCH Retail, Tesco Stores, AEON Co and Carrefour Magnificent Diagraph have been expanding aggressively in Malaysia, replacing many local players from the leading positions within retailing. In 2010, only three local players, The Store Corp, Econsave Cash & Carry, Parkson Corp were in the top 10 players in terms of value share.

Saturation in retailing is expected to slow growth

With so many retailers and retail brands already established in Malaysia, retailing is moving towards saturation. Growth in terms of value sales is expected to come mainly from higher-priced products, not from organic growth. Hence, growth over the forecast period is expected to slow down. Indeed, to overcome this saturation, many retailers are looking into expansion in secondary states, especially East Malaysian states. However, the feasibility and profitability of expanding into these new locations still needs to be proven through market experimentation and further observation.

HYPE MARKET 


Giant
Tesco
Carrefour 
Jusco / AEON
Courts
IKEA
Kamdar
Mydin
Parkson
The Store 


RETAIL MARKET SUPER MARKET


7ELEVEN
Watsons 
Body shop